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#jpod: How journalists can best use Facebook pages

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In this week’s feature podcast Journalism.co.uk’s technology correspondent Sarah Marshall looks at how journalists can use Facebook pages to connect with sources and readers and increase traffic to news sites.

  • Vadim Lavrusik, Facebook’s new journalist programme manager explains how pages can be used for showcasing their work;
  • Visiting professor at City University, London and part time course leader for the MA in Online Journalism at Birmingham City Paul Bradshaw tells us what he has learnt from a month-long experiment of using his Facebook page as a blog;
  • Jack Riley, head of digital audience and content development at the Independent, explains how the news site has cracked the Facebook code with a 430 per cent rise in referrals from Facebook to its website.

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